This commercial caught my eye because at the beginning it shows a gentleman in a white coat walking towards a barn. It flashes to a weather vane that has a microphone attached to it, then a bird sitting next to a plastic look-a-like. You then see scientists picking ‘artificially flavored’ fruits from a tree and adding those flavors into plastic cows filled with sugar. A voiceover states “Most 100 calorie flavored yogurts are made with artificially flavored ingredients and sweeteners, but here at Chobani, we believe 100% natural ingredients is all you need.” The camera then leads you to an actual farm where you see living cows, real fruits and hard workers. A 60 second story that shows how Chobani doesn’t take the easy way out.