In this 60 second branding video for Lacoste, we certainly see the use of creativity and imagination put to work. It starts out with a young man hesitant to ‘jump’ into a relationship but soon takes on the courage to kiss his romantic interest. Metaphorically jumping off a building, the two young adults ‘take a leap’ of faith and are ‘free falling’ with ecstasy. The visual effects and instrumental music gives the video a little extra something to a complete simple story. Lacoste started the “Life is a Beautiful Sport” campaign during the Sochi 2014 Olympic Games.