This week, I have chosen to write about the ‘Mobile Couponing Trend”. Now, maybe it is just my obsession with couponing but the statistics don’t lie! More than 70% of digital coupon users will use a mobile device to redeem a discount in 2014. This is becoming a major trend among the Millennial generation. Did you know that there are roughly 80 million Millennials in the United States alone, and each year they spend approximately $600 billion? This generation is fast-tracking how we shop, where we shop and when we shop. Newspaper and direct mail coupons may remain relevant but online and mobile coupons are gaining popularity at a rapid rate.
If you think about it, it can be a real pain when you find out you have left your coupons at home, especially when you spent so much time searching and snipping them out. Companies are taking out the “hassle” of couponing and making it more convenient with personalized savings in CRM programs, apps that offer digital coupons to use at checkout and apps that send out special alerts to shoppers through geo-targeting strategies.
Both older and younger generations like to save money but how they do so, is different. Finding the right approach for your company varies since one medium might not work as well as the other. Frugalness, free Wi-Fi and a smartphone is all you need to save a few bucks while shopping for those everyday items or even on those “need to have” items.