Fitbit Leads The Way

Fitbit Image

A fellow student of mine brought up an interesting point in class today. As harmless as wearable devices may seem, these bracelets have access to private health information that can be hacked or even sold to third party companies. I personally own a Fitbit, where I update and analyze my progress every day. I would hate to find out that MY personal information was being sold to fitness facilities or even insurance companies. I am glad that Fitbit has established a new privacy policy that U.S. Senator Charles E. Schumer praised:

“Fitbit’s new privacy policy which now clearly states that they will never sell personal data that identifies an individual. Fitbit will only share data when it is (1) legally necessary or (2) when the data is de-identified and aggregated, or (3) when the user opts-in and directs the company to share data. This goes to show that as technology becomes more prevalent in our lives, the greater risk we take with our own personal information.”

As companies strive to meet your interests, it is important for them to also respect your boundaries. The more data they collect about you, the better their ability to know your purchasing or routine habits. The privacy concern here is that information can be shared with third parties without your knowledge or consent. Privacy statements should be easily available, personal data should not be shared without consent, and consumers should have the choice to opt-in/out of information.


One thought on “Fitbit Leads The Way

  1. Privacy statements are wonderful in making the consumer feel better about a product or service. We all want to know that what we are sharing with this program or website isn’t being shared all around the world and sold to companies that will pester us will ads. I’m glad FitBit did this. I do not own one, but was thinking about purchasing one. This just adds a notch to the good side!

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